This panel will include short presentations from three export customer panelists, followed by a moderated discussion and questions from the audience. This will be a valuable opportunity to talk directly to international customers for insight into what they look for from Canadian crops.


Armando Rosales, Director of Commodity Purchasing, Bunge Mexico



Armando Rosales  is in charge of Financial Risk Management and the purchase and logistics of imported and domestic wheat for Bunge Mexico. He is also responsible for vessel chartering, railway negotiations and the development of international vendors for bread wheat.

Rosales has 30 years of experience in commodity supply chain management as well as in the Mexican and Latin American milling industry with operations in Cuba, Guatemala and Ecuador, among others. His vast experience includes the trading and export of durum wheat and flour from Mexico to South America, North Africa and Europe.







Felix Müller, Global Head of Softseeds, COFCO International SA


Felix Mueller began his career in Hamburg, working in international trade for companies like Toepfer. When Archer Daniels Midland acquired Toepfer, Felix became ADM’s Senior Trade Manager of Global Oilseeds. Three years ago he joined COFCO International, a company focused on being the leader in the global grains, oilseeds and sugar supply chains. COFCO trades with over 50 nations across the Americas, Europe and the Asia-Pacific.







Luis Villamayor, Executive Director, Harineras Villamayor S.A.

Luis Villamayor is member of the executive committee of the European Flour Miller Association, as well as the vice president of the Spanish Flour Miller Association. He runs Harineras Villamayor S.A, a family company that is 85 years old, with his brother.  They expect to mill 100,000 tons of soft wheat and another 100,000 tons of durum this year.  Villamayor is also the vice president of the Food Manufacturer Association of Aragon, one of the European biggest production areas for pork. He holds a MAIBA from Bournemouth University and worked previously in international transport.






Tyler Bjornson, President, Canada Grains Council

Tyler Bjornson (moderator) is president of the Canada Grains Council and founder of a boutique public affairs consulting firm focused on the agriculture and food sector. He has spent the last five years providing management consulting and government relations advice to some of Canada’s largest agribusinesses and associations.

His previous roles have included positions with the Government of Canada as an international trade policy specialist, negotiator and senior political advisor. Bjornson put this public sector experience to work for the industry in positions at the Canola Council of Canada and, prior to his consulting career, in government relations and major project management at Viterra Inc.

Bjornson grew up on the family farm near Camrose, Alberta, and holds a Master of Arts with a focus on trade, economics and finance from Carleton University.