CHANGE OR DIE
Justin Kingsley’s vocation is to invent the best way of telling the right stories — as an author, strategist, creative director and photographer. Marketing Magazine named him one of Canada’s most creative people and he has been using his talents in variety of mediums. He put a McDonald’s restaurant into the side of a mountain at a snowboarding competition, branded the 2010 Vancouver Olympics with the very first bilingual games slogan: With Glowing Hearts / Des plus brillants exploits. He developed the award-winning branding and communications strategies for UFC World Champion Georges St-Pierre, world champion sommelier François Chartier and comedian Sugar Sammy.
A former Press Secretary in the Prime Minister’s Office, he was spokesman for the Right Honourable Paul Martin and was responsible for economic portfolios in the communications directorate of the PMO in 2003-2004. He has written two national bestselling books: The Way of the Fight, a New York Times Bestselling look at Georges St-Pierre’s life philosophy, and Weology: How Everybody Wins When We Comes Before Me, a book of ideas on leadership in the new millennium.