THE EVOLVING FOOD MARKETPLACE: TODAY’S FARM TO FORK JOURNEY
Kristie Sigler is a seasoned food marketing professional with more than 20 years of marketing strategy experience in both the retail and foodservice spaces. She is FleishmanHillard’s North American leader for the food, beverage and agribusiness sector, helping clients uncover and translate consumer insights into profitable programs and products, specifically within the food and nutrition industries. Kristie is the global leader of the Dow AgroSciences team, with primary responsibility for the Omega-9 Canola and Sunflower Oils portfolio. She is an active team member providing strategic communications and nutrition strategy support to a wide variety of clients including Abbott Nutrition, Krispy Kreme Doughnuts, Midwest Dairy Association, Union Horse Distillery and P.F. Chang’s.
Sigler holds a Master of Management degree, with emphases in marketing and management strategy, from the Kellogg School of Management at Northwestern University and a Bachelor of Science degree in consumer food science from Iowa State University.